Founder
Shoham Lachkar
Founder of Appeak Pro and an App Store Optimization leader with 15+ years of experience scaling apps in the most competitive categories on the App Store and Google Play.
Appeak Pro is not a generic AI wrapper. It is built by a recognized ASO operator. Shoham has spent 15+ years doing the work the platform now automates — keyword research, metadata optimization, creative direction, and full-funnel app growth — for some of the largest publishers in mobile.
Through Appeak Pro, she is on a mission to make that senior-level ASO judgment accessible, affordable, and scalable for every app publisher, by combining proven strategy with AI that executes end to end.
Experience
Director of ASOZynga / Take-Two Interactive
Led App Store Optimization for a portfolio of top-grossing mobile games at global scale.
Director of ASOSciPlay
Owned keyword strategy, metadata, and conversion for one of the largest social-casino publishers.
ASO & app growth leadershipMoburst · Caesars · 888 · Ilyon
Drove organic growth, keyword research, and creative optimization across agency and operator roles.
Categories worked on
- Mobile gaming
- Social casino
- Casual & puzzle
- Sports & betting
- Highly competitive consumer categories
Recognition & talks
- Industry Judge — 2025 Globee Awards for Impact
Recognized for valuable contribution and dedication as an industry judge. View the judges panel.
- Podcast: The Science of Organic Acquisition
On building organic growth and ASO at scale. Watch the episode.
Connect & read more
Articles by Shoham Lachkar
- How to Do ASO: A Practical, Data-Driven Beginner PlaybookA practical playbook that shows how to do ASO step by step: keyword formulas, creative test sizing, and a weekly workflow to rank your first app.
- ASO strategy: A 90-day plan to rank and grow your mobile app fastA practical ASO strategy you can execute in 90 days. Includes a five-step playbook, concrete metrics, and the experiments you should run first.
- App Store Optimization Basics: Rank Your First App FasterA practical, no-fluff beginner guide to app store optimization: the strategy, the tests, the KPIs, and a 90-day playbook to rank your first app.
- What is ASO: Practical Starter Playbook to Rank Your App FasterUnderstand what is ASO and the exact steps to start improving visibility and installs. Actionable framework, metrics to track, and experiments you can run this week.
- ASO for Beginners: Step-by-Step App Store Optimization GuideA practical ASO for beginners playbook. Learn exact steps, metrics, and experiments to rank your first app and drive sustainable growth.
- ASO meaning: A clear beginner's guide to App Store OptimizationQuick primer on ASO meaning, with a step-by-step beginner playbook and concrete metrics to start ranking your first app.
- Google Play ASO Tips: 9 Tactical Steps to Rank Faster in 90 DaysNine proven google play ASO tips you can apply now, with specific metadata limits, experiment rules, and a 90-day playbook to lift installs and conversion.
- How App Store Ranking Works: A Practical ASO Playbook 2026A tactical guide that explains how app store ranking works, with clear tests, a priority framework, and the metrics that move ranks fast.
- How the App Store Algorithm Really Works: Practical GuideActionable guide to the app store algorithm, ranking signals, and a 90-day ASO playbook that gets measurable visibility and installs.
- App Radar vs Appeak Pro: ASO Management vs ExecutionAn honest App Radar vs Appeak Pro comparison: App Radar centers dashboards and AI keyword suggestions, Appeak Pro produces the finished metadata rewrite and creative brief.
- AppTweak vs Appeak Pro: Data Platform vs Execution LayerAn honest AppTweak vs Appeak Pro comparison: AppTweak wins on raw keyword data depth, Appeak Pro wins on turning that data into shippable metadata and creative.
- Best App Store Optimization Tools for Indie Apps in 2026A budget-first buyer's guide to the best app store optimization tools for indie apps, from free consoles to the execution layer that writes your listing.
- Best AppTweak Alternatives in 2026: Data Tools and the FixAn honest list of the best AppTweak alternatives, from data platforms that match it to the one tool that rewrites your metadata instead of just charting it.
- Best ASO Audit Tools in 2026: Score, Then Actually Fix ItWhat a real ASO audit should check and the best ASO audit tools to run it, plus why most audits are scorecards and one returns the rewritten fix.
- Sensor Tower vs Appeak Pro: Market Intel vs ExecutionAn honest Sensor Tower vs Appeak Pro comparison: Sensor Tower wins on market sizing and revenue estimates, Appeak Pro wins on shipping metadata and creative direction.
- How to Choose the Best App Keyword Research Tool for GrowthA practical guide to pick an app keyword research tool with a scoring rubric, workflows, and stage-based recommendations to improve search installs.
- App Store Optimization Software: Choose the Right ASO ToolsActionable guide to app store optimization software: which ASO tools you need by stage, the metrics to track, and a concrete 90-day plan to lift visibility.
- Competitor Analysis App Store: Tools, Workflow, and MetricsA practical playbook for competitor analysis app store, with tools, a 6-step workflow, metrics, and buying guidance. Run a free audit to get started.
- App Store Ranking Tracker: Choose Tools, Metrics, and CadencePractical guide to pick an app store ranking tracker: which metrics matter, how often to sample, and what features match your growth stage.
- ASO tools: pick, score, and deploy the right stack for mobile growthActionable framework to choose ASO tools by stage, with scoring, cost bands, and a 90-day deployment plan to lift organic installs and conversion.
- Mobile App Analytics Tools: Build a Stack for Growth and RetentionPractical guide to mobile app analytics tools: what to measure, which platforms to pick by stage, and how to integrate analytics into ASO and growth workflows.
- Best ASO Tools in 2026: Choose Software That Moves MetricsA practical guide to the best ASO tools, with setup tips, pricing benchmarks, and pick-for-your-stage advice. Includes rank tracking, keyword research, and competitor intel.
- Keyword Tracking App Store: Choose the Right ASO Tool FastA practical guide to picking and using a keyword tracking app store tool. Includes checklists, workflows, and the metrics that move installs.
- ASO Agency vs Appeak Pro: Retainer Talent or Flat-Rate OutputA head-to-head on ASO agency vs Appeak Pro across cost, ramp, scope, and output, with clear rules for when each is the right call.
- When to Hire an ASO Agency, How to Vet One, and What to ExpectConcrete rules for when you should hire an ASO agency vs build in-house, plus a vetting checklist, cost benchmarks, and contract terms to insist on.
- When to Hire an App Marketing Agency: ROI, Costs, and VettingUse this playbook to decide when to hire an app marketing agency, compare costs, and vet ASO experts with a practical 12-point checklist.
- When to Outsource ASO: Hire an Agency or Build In-HouseA practical guide to decide whether to outsource ASO or build in-house. Includes costs, timelines, a vetting checklist, and a 12-week playbook.
- App Store Optimization Services: Hire an Agency or Build In-HouseDecide whether to hire app store optimization services or build internal ASO. Get costs, KPIs, a vetting checklist, and a 90-day vendor plan.
- When to Hire an ASO Consultant vs. Build In-House TeamConcrete guidance on when to hire an ASO consultant, how to vet candidates, expected costs, deliverables, and a handoff plan to build internal expertise.
- When to Hire ASO Experts vs Run ASO In-House: A Practical GuidePractical framework to decide whether to hire ASO experts or build an in-house team. Includes cost ranges, vetting checklist, KPI targets, and ROI math.
- App Growth Strategies: 7 Tactical Moves to Boost DownloadsSeven tactical app growth strategies you can run this week to increase downloads, improve conversion, and lift organic installs. Practical tests and KPIs.
- How to Increase App Installs Organically: 7 Tactical MovesPractical, measurable tactics to increase app installs organically: metadata, creatives, testing, retention, and how to prioritize changes for maximum impact.
- Increase App Store Impressions: A Tactical ASO PlaybookA hands-on playbook to increase app store impressions with channel tactics, five high-impact optimizations, and a test plan you can run this week.
- How to Rank Higher in App Store: 6 Tactical Growth Moves That WorkPractical, testable steps to improve app store rank. Six tactics that move impressions, conversion, and organic installs with measurable KPIs.
- Boost App Visibility: 11 Tactical ASO Moves That Work NowA focused ASO playbook to boost app visibility with prioritized tests, benchmarks, and exact steps to increase installs and rank.
- Improve App Store Ranking: 6 Tactical Levers to Boost InstallsA hands-on playbook to improve app store ranking. Six levers, exact tests, and the metrics you need to lift organic installs and conversion rate.
- Improve Conversion Rate App Store: A Tactical PlaybookA hands-on playbook to improve conversion rate app store: diagnose, prioritize, test, and scale. Concrete tests, sample sizes, and expected lifts.
- How to Increase App Downloads: 7 Tactical Growth Plays that WorkA tactical playbook showing how to increase app downloads with seven tests: store visibility, creatives, metadata, UAC, and retention levers.
- Google Play Algorithm: Ranking Signals, Tricks, and TestsConcrete, testable guidance on the google play algorithm. Prioritized signals, indexing mechanics, and a 90-day ASO checklist you can run now.
- ASO for Google Play: Practical Ranking Signals and TacticsConcrete, platform-specific guidance on ASO for Google Play: signals, indexing, and 7 tactical plays you can run this week to lift visibility and installs.
- Apple App Store Ranking Factors: Practical ASO PlaybookA tactical playbook for apple app store ranking factors: exact signals, estimated weights, and a step-by-step 6-week experiment to boost search visibility and conversion.
- ASO for iOS: Apple App Store Ranking and Indexing TacticsA practical guide to ASO for iOS that explains App Store ranking signals, indexing behavior, and 8 step-by-step tactics you can run this month.
- Google Play Store SEO: Algorithm Signals, Indexing & TacticsA practical guide to google play store SEO: signals, indexing mechanics, and a 14-day sprint you can execute now to lift organic installs.
- How to optimize app store listing for iOS and Play in 2026A tactical guide to optimize app store listing on Apple App Store and Google Play. Platform differences, indexing behavior, and a repeatable 5-step audit.
- App Store Keywords Optimization: iOS Ranking Signals & TacticsA practical guide to app store keywords optimization for iOS, with index rules, algorithm quirks, and a 7-step framework you can apply today.
- How to Pass App Review: A 10-Step Checklist for ApprovalConcrete, audit-ready guidance for how to pass app review. Follow a 10-step checklist, fix common rejection reasons, and submit with confidence.
- Top App Rejection Reasons and How to Avoid ThemClear explanation of the leading app rejection reasons, with step-by-step fixes, checks, and metadata examples that help your app pass review the first time.
- App Store Compliance: A Practical Guide to Passing ReviewConcrete checklist and examples to fix app store compliance, avoid common rejections, and prepare metadata that passes Apple and Google reviews.
- apple app review guidelines: A practical checklist to passConcrete steps to satisfy apple app review guidelines, fix the top rejection reasons, and prepare metadata that passes review the first time.
- Google Play Developer Policies: What Causes App RejectionConcrete rules, top rejection causes, and a step-by-step metadata checklist to meet google play developer policies and pass review on the first submission.
- App Store Guidelines: How to Pass Review the First Time in 7 StepsConcrete, actionable checklist to meet app store guidelines and avoid rejection. Follow 7 steps to prepare metadata, privacy, payments, and reviewer access.
- App Store Review Guidelines: What Causes Rejection and How to PassConcrete steps to understand app store review guidelines, the top rejection triggers, and metadata templates that pass on first submission.
- App Store Metadata Guidelines: What Reviewers Check and FixClear, practical guidance on app store metadata guidelines: exact field limits, top rejection reasons, and a 5-step audit you can run before submission.
- App Preview Video Best Practices That Actually Convert FastTactical guide to app preview video best practices: structure, creative cues, metrics, and A/B testing frameworks you can deploy this week.
- App Icon Optimization: 8 Rules, Tests, and Quick Wins for Higher CRA practical playbook for app icon optimization: rules, test plans, sample sizes, and a production checklist you can apply today.
- App Screenshot Design Playbook: Increase App Store Conversion RatesA tactical guide to app screenshot design with templates, test plans, and conversion benchmarks. Use visuals that increase installs.
- App icon, screenshot and video size guidelines for iOS and AndroidPrecise, store-compliant sizes and export rules for icons, screenshots, and preview videos on iOS and Android. Includes safe zones, file formats, and A/B testing tips.
- Product Page Optimization iOS: 5-Step Framework for Higher CRA tactical 5-step framework to lift installs with product page optimization iOS. Prioritize icon tests, design screenshot sequences, and run statistically sound experiments.
- A/B Testing App Store: Proven Frameworks to Boost ConversionsA practical playbook for A/B testing app store creatives. Learn how to design tests, calculate sample sizes, and ship wins that move installs and retention.
- App Store Conversion Rate Optimization: Creative PlaybookStep-by-step creative tactics to raise installs using app store conversion rate optimization. Includes icon, screenshots, video, and A/B testing frameworks.
- AI ASO Tools for Mobile Games: What Actually Ships WinsHow AI ASO tools apply to games specifically, why generic tools fall short, and how Appeak Pro executes game-aware metadata and creative direction.
- AI Discoverability for Finance Apps: Earn LLM TrustLLMs hesitate to recommend financial apps. Learn how AI discoverability for finance apps works through trust signals, compliant content, and a citable web entity.
- AI Discoverability for Mobile Games: Get Recommended by LLMsPlayers now ask AI which game to play next. Learn how AI discoverability for mobile games works, and why genre and comparison content beats visibility dashboards.
- AI Discoverability for Wellness Apps: Earn LLM TrustHealth and wellness is sensitive territory for LLMs. Learn how AI discoverability for wellness apps works through evidence, credibility signals, and a citable entity.
- AI Discoverability Tools for Apps: Track vs Build the FixThe emerging category of AI discoverability tools for apps - what they measure versus what moves visibility, and why Appeak Pro builds the assets that get you cited.
- How to Get Your App Recommended by ChatGPT: A PlaybookA practical playbook for how to get your app recommended by ChatGPT - how it chooses apps and the concrete steps to make yours the one it names.
- AI ASO: Why AI Search Is the New App Discovery ChannelApp discovery is moving into AI answers. Learn what AI ASO is, why traditional ASO is no longer enough, and how to make your app visible in AI search.
- Best AI ASO Tools in 2026: How to Pick the Right OneA practical guide to the best AI ASO tools - the capabilities that matter, how to vet an automated ASO platform, and a buyer's checklist you can use today.
- Can ASO Be Automated? What AI ASO Can and Cannot DoA clear-eyed answer to whether ASO can be automated, which tasks an AI-powered ASO platform owns, and where human judgment still wins. Includes a 4-step rollout.
- How to Optimize Your App for LLM Discovery in 2026A practical playbook for AI app discoverability - how to optimize your app so large language models surface and recommend it, and how AI ASO supports it.
- How to Scale ASO Without a Team Using Autonomous ASOA solo-founder playbook for scaling ASO without a team - how an autonomous ASO platform and AI-powered ASO let one person run the work of a full ASO function.
- Manual vs Automated ASO: Which Wins in 2026?A head-to-head on manual vs automated ASO - speed, cost, and accuracy - plus a hybrid model that pairs human judgment with an AI-powered ASO platform.
- AI Keyword Optimization App Store: 10-Step Playbook for GrowthA practical playbook for AI keyword optimization in the app store. Real steps, numbers, and automation recipes to lift keyword coverage and installs.
- AI ASO tools: Automate App Store Optimization and GrowthUse AI ASO tools to automate keyword research, metadata, and creatives. Concrete workflows, metrics, and a free audit to get started.
- How to Automate App Store Optimization with AI WorkflowsConcrete, implementable framework to automate app store optimization using AI tools, data pipelines, and safe guardrails. Includes a 90-day roadmap.
- AI for App Marketing: 7 Tactical Workflows to Automate ASOPractical, tested AI for app marketing workflows that automate keyword discovery, metadata testing, creative production, and localization to lift installs and cut costs.
- Automated App Growth: AI Systems That Drive Installs and RevenueA practical playbook for automated app growth using AI ASO tools. Learn the system, metrics, and a 90-day sprint you can run now.
- Generative AI ASO: Automate Keywords, Creatives, GrowthA practical guide to generative AI ASO: workflows, tools, metrics, and guardrails you can implement this quarter to automate app store optimization.
- ASO for Casino Apps: Compliance, Geo, and Trust PlaybookCasino ASO is a compliance game first and a keyword game second. Here is the playbook for social casino vs real-money apps: policy, geo, age-gating, and trust.
- ASO for Education Apps: The Kids-Safe Execution PlaybookHow ASO for education apps actually works: the Kids Category compliance maze, three different searcher intents, subject and skill keywords, and the trust signals that convert parents.
- ASO for Fintech Apps: Trust, Compliance, and ConversionFintech ASO is won on trust and compliance, not just keywords. Here is the playbook: regulated terms, security signals, ratings, and high-intent conversion.
- ASO for Health and Fitness Apps: The Execution PlaybookHow ASO for health and fitness apps actually works: seasonal demand spikes, intent-rich keywords, medical-claim compliance, and the before/after creative rules that win the install.
- ASO for Mobile Games: The Genre, Creative, and Chart PlaybookGames rank and convert on different rules than every other category. Here is the ASO for mobile games playbook: genre keywords, creative, and fast chart movement.
- ASO for Subscription Apps: Optimize for LTV, Not InstallsHow ASO for subscription apps actually works: optimizing for trial-starts and LTV instead of raw installs, intent-quality keywords, value-setting metadata, and paywall-aware creative.