Founder, AppeakPro
Shoham Lachkar
Shoham is an ASO expert and the founder of Appeak.Pro, an AI-powered app store optimization platform. With 15+ years of experience in ASO, keyword research, metadata optimization, and conversion rate improvement, she has scaled apps in some of the most competitive categories on the iOS App Store and Google Play.
Through Appeak, Shoham is on a mission to make ASO accessible, affordable, and scalable for every app publisher. By combining proven ASO strategies with AI, she enables teams to automate keyword optimization, improve app store rankings, and increase organic installs — without the traditional cost and complexity.
Her expertise spans Apple App Store and Google Play optimization, including keyword strategy, creative optimization, competitor analysis, and full-funnel app growth.
When she's not building the future of AI-driven ASO, Shoham is a mom of four (so free time is limited) but when it exists, she enjoys playing mobile games and analyzing what makes them grow.
Articles by Shoham Lachkar
- How to Do ASO: A Practical, Data-Driven Beginner PlaybookA practical playbook that shows how to do ASO step by step: keyword formulas, creative test sizing, and a weekly workflow to rank your first app.
- ASO strategy: A 90-day plan to rank and grow your mobile app fastA practical ASO strategy you can execute in 90 days. Includes a five-step playbook, concrete metrics, and the experiments you should run first.
- App Store Optimization Basics: Rank Your First App FasterA practical, no-fluff beginner guide to app store optimization: the strategy, the tests, the KPIs, and a 90-day playbook to rank your first app.
- What is ASO: Practical Starter Playbook to Rank Your App FasterUnderstand what is ASO and the exact steps to start improving visibility and installs. Actionable framework, metrics to track, and experiments you can run this week.
- ASO for Beginners: Step-by-Step App Store Optimization GuideA practical ASO for beginners playbook. Learn exact steps, metrics, and experiments to rank your first app and drive sustainable growth.
- ASO meaning: A clear beginner's guide to App Store OptimizationQuick primer on ASO meaning, with a step-by-step beginner playbook and concrete metrics to start ranking your first app.
- Google Play ASO Tips: 9 Tactical Steps to Rank Faster in 90 DaysNine proven google play ASO tips you can apply now, with specific metadata limits, experiment rules, and a 90-day playbook to lift installs and conversion.
- How App Store Ranking Works: A Practical ASO Playbook 2026A tactical guide that explains how app store ranking works, with clear tests, a priority framework, and the metrics that move ranks fast.
- How the App Store Algorithm Really Works: Practical GuideActionable guide to the app store algorithm, ranking signals, and a 90-day ASO playbook that gets measurable visibility and installs.
- How to Choose the Best App Keyword Research Tool for GrowthA practical guide to pick an app keyword research tool with a scoring rubric, workflows, and stage-based recommendations to improve search installs.
- App Store Optimization Software: Choose the Right ASO ToolsActionable guide to app store optimization software: which ASO tools you need by stage, the metrics to track, and a concrete 90-day plan to lift visibility.
- Competitor Analysis App Store: Tools, Workflow, and MetricsA practical playbook for competitor analysis app store, with tools, a 6-step workflow, metrics, and buying guidance. Run a free audit to get started.
- App Store Ranking Tracker: Choose Tools, Metrics, and CadencePractical guide to pick an app store ranking tracker: which metrics matter, how often to sample, and what features match your growth stage.
- ASO tools: pick, score, and deploy the right stack for mobile growthActionable framework to choose ASO tools by stage, with scoring, cost bands, and a 90-day deployment plan to lift organic installs and conversion.
- Mobile App Analytics Tools: Build a Stack for Growth and RetentionPractical guide to mobile app analytics tools: what to measure, which platforms to pick by stage, and how to integrate analytics into ASO and growth workflows.
- Best ASO Tools in 2026: Choose Software That Moves MetricsA practical guide to the best ASO tools, with setup tips, pricing benchmarks, and pick-for-your-stage advice. Includes rank tracking, keyword research, and competitor intel.
- Keyword Tracking App Store: Choose the Right ASO Tool FastA practical guide to picking and using a keyword tracking app store tool. Includes checklists, workflows, and the metrics that move installs.
- When to Hire an ASO Agency, How to Vet One, and What to ExpectConcrete rules for when you should hire an ASO agency vs build in-house, plus a vetting checklist, cost benchmarks, and contract terms to insist on.
- When to Hire an App Marketing Agency: ROI, Costs, and VettingUse this playbook to decide when to hire an app marketing agency, compare costs, and vet ASO experts with a practical 12-point checklist.
- When to Outsource ASO: Hire an Agency or Build In-HouseA practical guide to decide whether to outsource ASO or build in-house. Includes costs, timelines, a vetting checklist, and a 12-week playbook.
- App Store Optimization Services: Hire an Agency or Build In-HouseDecide whether to hire app store optimization services or build internal ASO. Get costs, KPIs, a vetting checklist, and a 90-day vendor plan.
- When to Hire an ASO Consultant vs. Build In-House TeamConcrete guidance on when to hire an ASO consultant, how to vet candidates, expected costs, deliverables, and a handoff plan to build internal expertise.
- When to Hire ASO Experts vs Run ASO In-House: A Practical GuidePractical framework to decide whether to hire ASO experts or build an in-house team. Includes cost ranges, vetting checklist, KPI targets, and ROI math.
- App Growth Strategies: 7 Tactical Moves to Boost DownloadsSeven tactical app growth strategies you can run this week to increase downloads, improve conversion, and lift organic installs. Practical tests and KPIs.
- How to Increase App Installs Organically: 7 Tactical MovesPractical, measurable tactics to increase app installs organically: metadata, creatives, testing, retention, and how to prioritize changes for maximum impact.
- Increase App Store Impressions: A Tactical ASO PlaybookA hands-on playbook to increase app store impressions with channel tactics, five high-impact optimizations, and a test plan you can run this week.
- How to Rank Higher in App Store: 6 Tactical Growth Moves That WorkPractical, testable steps to improve app store rank. Six tactics that move impressions, conversion, and organic installs with measurable KPIs.
- Boost App Visibility: 11 Tactical ASO Moves That Work NowA focused ASO playbook to boost app visibility with prioritized tests, benchmarks, and exact steps to increase installs and rank.
- Improve App Store Ranking: 6 Tactical Levers to Boost InstallsA hands-on playbook to improve app store ranking. Six levers, exact tests, and the metrics you need to lift organic installs and conversion rate.
- Improve Conversion Rate App Store: A Tactical PlaybookA hands-on playbook to improve conversion rate app store: diagnose, prioritize, test, and scale. Concrete tests, sample sizes, and expected lifts.
- How to Increase App Downloads: 7 Tactical Growth Plays that WorkA tactical playbook showing how to increase app downloads with seven tests: store visibility, creatives, metadata, UAC, and retention levers.
- Google Play Algorithm: Ranking Signals, Tricks, and TestsConcrete, testable guidance on the google play algorithm. Prioritized signals, indexing mechanics, and a 90-day ASO checklist you can run now.
- ASO for Google Play: Practical Ranking Signals and TacticsConcrete, platform-specific guidance on ASO for Google Play: signals, indexing, and 7 tactical plays you can run this week to lift visibility and installs.
- Apple App Store Ranking Factors: Practical ASO PlaybookA tactical playbook for apple app store ranking factors: exact signals, estimated weights, and a step-by-step 6-week experiment to boost search visibility and conversion.
- ASO for iOS: Apple App Store Ranking and Indexing TacticsA practical guide to ASO for iOS that explains App Store ranking signals, indexing behavior, and 8 step-by-step tactics you can run this month.
- Google Play Store SEO: Algorithm Signals, Indexing & TacticsA practical guide to google play store SEO: signals, indexing mechanics, and a 14-day sprint you can execute now to lift organic installs.
- How to optimize app store listing for iOS and Play in 2026A tactical guide to optimize app store listing on Apple App Store and Google Play. Platform differences, indexing behavior, and a repeatable 5-step audit.
- App Store Keywords Optimization: iOS Ranking Signals & TacticsA practical guide to app store keywords optimization for iOS, with index rules, algorithm quirks, and a 7-step framework you can apply today.
- How to Pass App Review: A 10-Step Checklist for ApprovalConcrete, audit-ready guidance for how to pass app review. Follow a 10-step checklist, fix common rejection reasons, and submit with confidence.
- Top App Rejection Reasons and How to Avoid ThemClear explanation of the leading app rejection reasons, with step-by-step fixes, checks, and metadata examples that help your app pass review the first time.
- App Store Compliance: A Practical Guide to Passing ReviewConcrete checklist and examples to fix app store compliance, avoid common rejections, and prepare metadata that passes Apple and Google reviews.
- apple app review guidelines: A practical checklist to passConcrete steps to satisfy apple app review guidelines, fix the top rejection reasons, and prepare metadata that passes review the first time.
- Google Play Developer Policies: What Causes App RejectionConcrete rules, top rejection causes, and a step-by-step metadata checklist to meet google play developer policies and pass review on the first submission.
- App Store Guidelines: How to Pass Review the First Time in 7 StepsConcrete, actionable checklist to meet app store guidelines and avoid rejection. Follow 7 steps to prepare metadata, privacy, payments, and reviewer access.
- App Store Review Guidelines: What Causes Rejection and How to PassConcrete steps to understand app store review guidelines, the top rejection triggers, and metadata templates that pass on first submission.
- App Store Metadata Guidelines: What Reviewers Check and FixClear, practical guidance on app store metadata guidelines: exact field limits, top rejection reasons, and a 5-step audit you can run before submission.
- App Preview Video Best Practices That Actually Convert FastTactical guide to app preview video best practices: structure, creative cues, metrics, and A/B testing frameworks you can deploy this week.
- App Icon Optimization: 8 Rules, Tests, and Quick Wins for Higher CRA practical playbook for app icon optimization: rules, test plans, sample sizes, and a production checklist you can apply today.
- App Screenshot Design Playbook: Increase App Store Conversion RatesA tactical guide to app screenshot design with templates, test plans, and conversion benchmarks. Use visuals that increase installs.
- App icon, screenshot and video size guidelines for iOS and AndroidPrecise, store-compliant sizes and export rules for icons, screenshots, and preview videos on iOS and Android. Includes safe zones, file formats, and A/B testing tips.
- Product Page Optimization iOS: 5-Step Framework for Higher CRA tactical 5-step framework to lift installs with product page optimization iOS. Prioritize icon tests, design screenshot sequences, and run statistically sound experiments.
- A/B Testing App Store: Proven Frameworks to Boost ConversionsA practical playbook for A/B testing app store creatives. Learn how to design tests, calculate sample sizes, and ship wins that move installs and retention.
- App Store Conversion Rate Optimization: Creative PlaybookStep-by-step creative tactics to raise installs using app store conversion rate optimization. Includes icon, screenshots, video, and A/B testing frameworks.
- AI Keyword Optimization App Store: 10-Step Playbook for GrowthA practical playbook for AI keyword optimization in the app store. Real steps, numbers, and automation recipes to lift keyword coverage and installs.
- AI ASO tools: Automate App Store Optimization and GrowthUse AI ASO tools to automate keyword research, metadata, and creatives. Concrete workflows, metrics, and a free audit to get started.
- How to Automate App Store Optimization with AI WorkflowsConcrete, implementable framework to automate app store optimization using AI tools, data pipelines, and safe guardrails. Includes a 90-day roadmap.
- AI for App Marketing: 7 Tactical Workflows to Automate ASOPractical, tested AI for app marketing workflows that automate keyword discovery, metadata testing, creative production, and localization to lift installs and cut costs.
- Automated App Growth: AI Systems That Drive Installs and RevenueA practical playbook for automated app growth using AI ASO tools. Learn the system, metrics, and a 90-day sprint you can run now.
- Generative AI ASO: Automate Keywords, Creatives, GrowthA practical guide to generative AI ASO: workflows, tools, metrics, and guardrails you can implement this quarter to automate app store optimization.