Knowledge base
The Appeak Pro guide to ASO.
A practical, opinionated handbook for App Store Optimization, organized by what actually moves the needle. Start anywhere, or run a free audit to see your listing scored in under a minute.
Learn about ASO
The foundation: what App Store Optimization is and how it works.
6 articlesASO Tools
The software stack that powers modern App Store Optimization.
14 articlesASO Expertise
Working with agencies, consultants, and specialists.
7 articlesApp Growth
Organic growth tactics that move the download curve.
8 articlesOS Algorithm
How iOS and Google Play actually rank apps.
7 articlesStore Guidelines
Stay compliant. Ship faster. Avoid rejections.
8 articlesCreative Optimization
Icons, screenshots, videos: the visuals that convert.
7 articlesAI ASO
How AI is rewriting the ASO workflow.
18 articlesASO by Vertical
Category-specific playbooks for the apps that play by different rules.
6 articlesEvery guide
Browse all articles.
Learn about ASO
The foundation: what App Store Optimization is and how it works.
- ASO Strategy: How to Prioritize, Sequence, and Fund ASO
- App Store Optimization Basics: Rank Your First App Faster
- What is ASO: Practical Starter Playbook to Rank Your App Faster
- ASO for Beginners: Step-by-Step App Store Optimization Guide
- Google Play ASO Tips: 9 Tactical Steps to Rank Faster in 90 Days
- How the App Store Algorithm Really Works: Practical Guide
ASO Tools
The software stack that powers modern App Store Optimization.
- App Radar vs Appeak Pro: ASO Management vs Execution
- AppTweak vs Appeak Pro: Data Platform vs Execution Layer
- Best App Store Optimization Tools for Indie Apps in 2026
- Best AppTweak Alternatives in 2026: Data Tools and the Fix
- Best ASO Audit Tools in 2026: Score, Then Actually Fix It
- Sensor Tower vs Appeak Pro: Market Intel vs Execution
- How to Choose the Best App Keyword Research Tool for Growth
- App Store Optimization Software: Choose the Right ASO Tools
- Competitor Analysis App Store: Tools, Workflow, and Metrics
- App Store Ranking Tracker: Choose Tools, Metrics, and Cadence
- ASO tools: pick, score, and deploy the right stack for mobile growth
- Mobile App Analytics Tools: Build a Stack for Growth and Retention
- Best ASO Tools in 2026: Choose Software That Moves Metrics
- Keyword Tracking App Store: Choose the Right ASO Tool Fast
ASO Expertise
Working with agencies, consultants, and specialists.
- ASO Agency vs Appeak Pro: Retainer Talent or Flat-Rate Output
- When to Hire an ASO Agency, How to Vet One, and What to Expect
- When to Hire an App Marketing Agency: ROI, Costs, and Vetting
- When to Outsource ASO: Hire an Agency or Build In-House
- App Store Optimization Services: Hire an Agency or Build In-House
- When to Hire an ASO Consultant vs. Build In-House Team
- When to Hire ASO Experts vs Run ASO In-House: A Practical Guide
App Growth
Organic growth tactics that move the download curve.
- App Growth Strategies: 7 Tactical Moves to Boost Downloads
- How to Increase App Installs Organically: 7 Tactical Moves
- Increase App Store Impressions: A Tactical ASO Playbook
- How to Rank Higher in App Store: 6 Tactical Growth Moves That Work
- Boost App Visibility: 11 Tactical ASO Moves That Work Now
- Improve App Store Ranking: 6 Tactical Levers to Boost Installs
- Improve Conversion Rate App Store: A Tactical Playbook
- How to Increase App Downloads: 7 Tactical Growth Plays that Work
OS Algorithm
How iOS and Google Play actually rank apps.
- Google Play Algorithm: Ranking Signals, Tricks, and Tests
- ASO for Google Play: Practical Ranking Signals and Tactics
- Apple App Store Ranking Factors: Practical ASO Playbook
- ASO for iOS: Apple App Store Ranking and Indexing Tactics
- Google Play Store SEO: Algorithm Signals, Indexing & Tactics
- How to optimize app store listing for iOS and Play in 2026
- App Store Keywords Optimization: iOS Ranking Signals & Tactics
Store Guidelines
Stay compliant. Ship faster. Avoid rejections.
- How to Pass App Review: A 10-Step Checklist for Approval
- Top App Rejection Reasons and How to Avoid Them
- App Store Compliance: A Practical Guide to Passing Review
- apple app review guidelines: A practical checklist to pass
- Google Play Developer Policies: What Causes App Rejection
- App Store Guidelines: How to Pass Review the First Time in 7 Steps
- App Store Review Guidelines: What Causes Rejection and How to Pass
- App Store Metadata Guidelines: What Reviewers Check and Fix
Creative Optimization
Icons, screenshots, videos: the visuals that convert.
- App Preview Video Best Practices That Actually Convert Fast
- App Icon Optimization: 8 Rules, Tests, and Quick Wins for Higher CR
- App Screenshot Design Playbook: Increase App Store Conversion Rates
- App icon, screenshot and video size guidelines for iOS and Android
- Product Page Optimization iOS: 5-Step Framework for Higher CR
- A/B Testing App Store: Proven Frameworks to Boost Conversions
- App Store Conversion Rate Optimization: Creative Playbook
AI ASO
How AI is rewriting the ASO workflow.
- AI ASO Tools for Mobile Games: What Actually Ships Wins
- AI Discoverability for Finance Apps: Earn LLM Trust
- AI Discoverability for Mobile Games: Get Recommended by LLMs
- AI Discoverability for Wellness Apps: Earn LLM Trust
- AI Discoverability Tools for Apps: Track vs Build the Fix
- How to Get Your App Recommended by ChatGPT: A Playbook
- AI ASO: Why AI Search Is the New App Discovery Channel
- Best AI ASO Tools in 2026: How to Pick the Right One
- Can ASO Be Automated? What AI ASO Can and Cannot Do
- How to Optimize Your App for LLM Discovery in 2026
- How to Scale ASO Without a Team Using Autonomous ASO
- Manual vs Automated ASO: Which Wins in 2026?
- AI Keyword Optimization App Store: 10-Step Playbook for Growth
- AI ASO tools: Automate App Store Optimization and Growth
- How to Automate App Store Optimization with AI Workflows
- AI for App Marketing: 7 Tactical Workflows to Automate ASO
- Automated App Growth: AI Systems That Drive Installs and Revenue
- Generative AI ASO: Automate Keywords, Creatives, Growth
ASO by Vertical
Category-specific playbooks for the apps that play by different rules.
- ASO for Casino Apps: Compliance, Geo, and Trust Playbook
- ASO for Education Apps: The Kids-Safe Execution Playbook
- ASO for Fintech Apps: Trust, Compliance, and Conversion
- ASO for Health and Fitness Apps: The Execution Playbook
- ASO for Mobile Games: The Genre, Creative, and Chart Playbook
- ASO for Subscription Apps: Optimize for LTV, Not Installs