Google Play Tags: The Complete List and How to Pick Your Five

Google Play gives every app five slots for tags, and almost nobody knows what the options are until they open the dialog. Google doesn't publish the list anywhere. This page has all 169 app tags exactly as Play Console shows them, what they do, where to set them and how to pick yours.

What Google Play tags are

Tags are short labels from a fixed list that describe what your app is and does: "Mobile banking", "Meditation", "Recipe", "Loyalty program". Each app picks up to five. They show on your store page as chips under the app's details, and Google uses them to classify the app more finely than its one category can.

In Play Console's own words, from the Manage tags dialog: add up to 5 tags to describe the content and functionality of your app. Tags may affect where your app is displayed on Google Play, and the peer groups you're compared against.

Two things follow from that sentence.

• Placement. Play builds collections, recommendations and browse surfaces from what it knows about an app. The category is one signal; tags are a sharper one. A finance app tagged Cryptocurrency and Investment belongs somewhere different from one tagged Loan and Mobile banking.
• Peer groups. Play Console compares your conversion rate, ratings and vitals with apps like yours. Tags help define "like yours". Pick tags that put you with the wrong peers and every benchmark you read is measured against apps you don't compete with.

Where to find tags in Play Console

1. Open Play Console and pick your app.
2. Go to Grow users > Store presence > Store settings.
3. Under App category, find Tags and click Manage tags.
4. Play lists the tags it relates to your category first. Search for any other tag by name.
5. Tick up to five and click Save.

A change to tags doesn't need a new release, and you can change them again at any time.

How to choose your five

Only tags that are true today. A tag is a claim about the app. "Video call" on an app without calling puts you in front of people who leave, and that hurts conversion in the exact peer group you picked.

Start with your category's tags. Every tag in Play Console is related to one or more categories (the "Related tags" column in the dialog). Those related to your own category are the ones Play expects to see on an app like yours, and they are listed first for that reason.

Then the tag that names your main feature. If the app is known for one thing, that thing should be a tag when a tag exists for it: Barcode scanner, Password manager, Food delivery, Language education.

Look at your competitors' tags. They are public: open a competitor's Play page and read the chips under its details. Tags that most of your direct competitors share define the peer group you are entering. Joining it is usually right; leaving it should be a decision.

Order matters for you, not for Play. Five tags is a small budget. Rank them by how central each is to what the app does, and fill the list from the top.

Common mistakes

• Looking for a tag that doesn't exist. There is no "Rewards", "Cash back", "Gift cards", "Earn money", "Games" or "AI" app tag. A rewards app picks the closest real ones: Loyalty program, Shopping, Personal finance, Entertainment.
• Using tags as keywords. Tags don't replace the title, short description or full description for search. Put your search terms in the metadata; use tags to describe the app.
• Leaving slots empty. Five slots describe the app better than two.
• Tagging the category name only. "Finance" on a finance app says nothing the category doesn't. Use the slot for something more specific, unless nothing more specific is true.
• Copying a competitor wholesale. Their five describe their app. Share the peer-group tags, then describe what's different about yours.

Apps and games

Games have their own tag list in Play Console, built around genre and gameplay. Everything on this page is the app list. If your app is a game, open Manage tags on the game and use the same rules: true, specific, peer group first.

The complete list of Google Play app tags

These are all 169 tags Play Console offers an app, grouped by the categories Play relates them to. A tag related to more than one category appears under each, with the others noted. A handful of tags have no related category; they are listed last.

Art & design

• Art & design
• Color by number (also related to Coloring book, Entertainment)
• Coloring book (also related to Coloring book, Entertainment)
• Painting

Auto & vehicles

• Auto & vehicles
• Speedometer
• Vehicle maintenance
• Vehicle shopping

Beauty

• Beauty
• Cosmetics
• Hairstyle

Books & reference

• Audiobook
• Books & reference
• Children's literature
• Dictionary
• E-reader
• Encyclopedia
• Religious text

Business

• Business
• Job interview (also related to Job seeking)
• Job seeking (also related to Job seeking)
• Professional network service (also related to Job seeking)
• Resume (also related to Job seeking)

Coloring book

• Color by number (also related to Art & design, Entertainment)
• Coloring book (also related to Art & design, Entertainment)

Communication

• Communication
• Email
• Text messaging
• Video call
• Wireless service provider

Education

• Driver's education
• Early childhood education
• Education
• Grammar (also related to Language education)
• Language education (also related to Language education)
• Mathematics
• Primary education
• Pronunciation (also related to Language education)
• Science education
• Study guide
• Test preparation

Entertainment

• Color by number (also related to Art & design, Coloring book)
• Coloring book (also related to Art & design, Coloring book)
• Entertainment
• Humor (also related to Humor)
• Joke (also related to Humor)
• Live television (also related to TV)
• Movie (also related to Movie)
• Movie tickets, reviews & listings (also related to Movie)
• Prank (also related to Humor)
• TV (also related to TV)
• TV guide (also related to TV)
• Virtual reality

Finance

• Cryptocurrency
• Finance
• Home insurance (also related to Insurance)
• Insurance (also related to Insurance)
• Investment
• Loan
• Mobile banking
• Mobile payment
• Personal finance
• Vehicle insurance (also related to Insurance)

Food & drink

• Food & drink
• Food delivery
• Recipe
• Restaurant

Health & fitness

• Activity tracker
• Dieting
• Health & fitness
• Meditation
• Sleep
• Weight loss
• Workout (also related to Workout)
• Yoga (also related to Workout)

House & home

• Home automation
• House & home
• Interior design

Humor

• Humor (also related to Entertainment)
• Joke (also related to Entertainment)
• Prank (also related to Entertainment)

Insurance

• Home insurance (also related to Finance)
• Insurance (also related to Finance)
• Vehicle insurance (also related to Finance)

Job seeking

• Job interview (also related to Business)
• Job seeking (also related to Business)
• Professional network service (also related to Business)
• Resume (also related to Business)

Language education

• Grammar (also related to Education)
• Language education (also related to Education)
• Pronunciation (also related to Education)

Lifestyle

• Horoscope
• Lifestyle
• Self-help

Movie

• Movie (also related to Entertainment)
• Movie tickets, reviews & listings (also related to Entertainment)

Music & audio

• Audio recorder
• Guitar (also related to Music instrument)
• Karaoke
• Lyrics
• Music & audio
• Music instrument (also related to Music instrument)
• Radio
• Sound effect

Music instrument

• Guitar (also related to Music & audio)
• Music instrument (also related to Music & audio)

Network connectivity

• Network connectivity (also related to Tools)
• Virtual private network (VPN) (also related to Tools)
• Wi-fi (also related to Tools)

News & magazines

• News & magazines
• News aggregator

Parenting

• Baby care
• Parenting

Personalization

• Emoji
• Emoticon
• Keyboard
• Launcher
• Lock screen
• Personalization
• Ringtone
• Theme
• Wallpaper
• Watch face (also related to Watch face)
• Watch face: Anime (also related to Watch face)
• Watch face: Art (also related to Watch face)
• Watch face: Cartoon (also related to Watch face)
• Watch face: Classic (also related to Watch face)
• Watch face: Games (also related to Watch face)
• Watch face: Holiday (also related to Watch face)
• Watch face: Music (also related to Watch face)
• Watch face: Nature (also related to Watch face)
• Watch face: Sports (also related to Watch face)

Photo editor

• Photo editor (also related to Photography)
• Photo frame (also related to Photography)

Photography

• Photo editor (also related to Photo editor)
• Photo frame (also related to Photo editor)
• Photography

Privacy & security

• Password manager (also related to Tools)
• Privacy & security (also related to Tools)

Productivity

• Calendar
• Computer-aided design
• Notebook
• Productivity

Public transport

• Bus (also related to Travel & local)
• Public transport (also related to Travel & local)
• Train (also related to Travel & local)

Shopping

• Fashion
• Loyalty program
• Shopping

Social

• Blog
• Meet new people
• Social

Sports

• Baseball
• Boating
• Horse racing
• Martial arts
• Racing
• Racquet sports
• Rugby
• Running
• Skiing
• Sports
• Sports coaching
• Tennis

TV

• Live television (also related to Entertainment)
• TV (also related to Entertainment)
• TV guide (also related to Entertainment)

Tools

• Barcode scanner
• Calculator
• Call-recording
• Clock, alarm & timer
• Flashlight
• Measurement
• Mirror
• Network connectivity (also related to Network connectivity)
• Password manager (also related to Privacy & security)
• Personal assistant
• Privacy & security (also related to Privacy & security)
• Remote control
• Tools
• Virtual private network (VPN) (also related to Network connectivity)
• Web browser
• Wi-fi (also related to Network connectivity)

Travel & local

• Air travel
• Bus (also related to Public transport)
• Car rental
• Hotels & vacation rental
• Public transport (also related to Public transport)
• Taxi & rideshare
• Train (also related to Public transport)
• Travel & local
• Travel guide

Video players & editors

• Video download
• Video editing
• Video player
• Video players & editors
• Video streaming

Watch face

• Watch face (also related to Personalization)
• Watch face: Anime (also related to Personalization)
• Watch face: Art (also related to Personalization)
• Watch face: Cartoon (also related to Personalization)
• Watch face: Classic (also related to Personalization)
• Watch face: Games (also related to Personalization)
• Watch face: Holiday (also related to Personalization)
• Watch face: Music (also related to Personalization)
• Watch face: Nature (also related to Personalization)
• Watch face: Sports (also related to Personalization)

Workout

• Workout (also related to Health & fitness)
• Yoga (also related to Health & fitness)

No related category

• Comics
• Dating
• Events
• Maps & navigation
• Medical
• Weather

All 169 tags, A to Z

Activity tracker, Air travel, Art & design, Audio recorder, Audiobook, Auto & vehicles, Baby care, Barcode scanner, Baseball, Beauty, Blog, Boating, Books & reference, Bus, Business, Calculator, Calendar, Call-recording, Car rental, Children's literature, Clock, alarm & timer, Color by number, Coloring book, Comics, Communication, Computer-aided design, Cosmetics, Cryptocurrency, Dating, Dictionary, Dieting, Driver's education, E-reader, Early childhood education, Education, Email, Emoji, Emoticon, Encyclopedia, Entertainment, Events, Fashion, Finance, Flashlight, Food & drink, Food delivery, Grammar, Guitar, Hairstyle, Health & fitness, Home automation, Home insurance, Horoscope, Horse racing, Hotels & vacation rental, House & home, Humor, Insurance, Interior design, Investment, Job interview, Job seeking, Joke, Karaoke, Keyboard, Language education, Launcher, Lifestyle, Live television, Loan, Lock screen, Loyalty program, Lyrics, Maps & navigation, Martial arts, Mathematics, Measurement, Medical, Meditation, Meet new people, Mirror, Mobile banking, Mobile payment, Movie, Movie tickets, reviews & listings, Music & audio, Music instrument, Network connectivity, News & magazines, News aggregator, Notebook, Painting, Parenting, Password manager, Personal assistant, Personal finance, Personalization, Photo editor, Photo frame, Photography, Prank, Primary education, Privacy & security, Productivity, Professional network service, Pronunciation, Public transport, Racing, Racquet sports, Radio, Recipe, Religious text, Remote control, Restaurant, Resume, Ringtone, Rugby, Running, Science education, Self-help, Shopping, Skiing, Sleep, Social, Sound effect, Speedometer, Sports, Sports coaching, Study guide, Taxi & rideshare, Tennis, Test preparation, Text messaging, Theme, Tools, Train, Travel & local, Travel guide, TV, TV guide, Vehicle insurance, Vehicle maintenance, Vehicle shopping, Video call, Video download, Video editing, Video player, Video players & editors, Video streaming, Virtual private network (VPN), Virtual reality, Wallpaper, Watch face, Watch face: Anime, Watch face: Art, Watch face: Cartoon, Watch face: Classic, Watch face: Games, Watch face: Holiday, Watch face: Music, Watch face: Nature, Watch face: Sports, Weather, Web browser, Weight loss, Wi-fi, Wireless service provider, Workout, Yoga

How Appeak Pro picks tags for you

Every Google Play optimization in Appeak Pro recommends five tags for your current category, and five for the alternative when it recommends a switch. They come only from this list, so every one of them is there to tick in Play Console. The report shows how many of your competitors use each tag and marks the ones already on your listing, next to the Play Console steps above.