About Appeak

Expert ASO, made autonomous.

At Appeak, we believe app growth shouldn’t depend on expensive agencies, fragmented workflows, or weeks of manual execution.

We built Appeak to give every app publisher instant access to expert-level App Store Optimization - powered by AI, trained on years of real ASO execution, and designed to scale.

Built from real ASO experience

For over 16 years, our founder Shoham Lachkar has led ASO strategies for some of the world’s most competitive mobile apps and gaming companies.

ASO leadership across

Zynga
Take-Two Interactive
SciPlay
Moburst
Caesars Entertainment
888 Holdings
Ilyon Games
Zynga
Take-Two Interactive
SciPlay
Moburst
Caesars Entertainment
888 Holdings
Ilyon Games

Across hundreds of apps and millions of installs, one thing became clear:

Traditional ASO does not scale.

It is slow, manual, expensive, and heavily dependent on agency bandwidth or internal headcount. Most app teams still spend weeks conducting keyword research, writing metadata, analyzing competitors, creating creative briefs, and managing localization workflows manually.

Appeak changes that.

We built an autonomous ASO execution layer that transforms what used to take weeks into minutes.

One scalable workflow

Our platform combines App Store optimization and AI discoverability.

Both discovery channels bundled into a single execution layer - not seven different tools and a shared spreadsheet.

  • Metadata optimization
  • Keyword intelligence
  • Competitive research
  • Creative direction
  • Localization workflows
  • AI discoverability optimization
  • Web entity & content creation
  • LLM recommendation tracking
Beyond traditional ASO

A new layer for AI discoverability.

As AI search and large language models increasingly influence app discovery, apps without a strong web presence are becoming invisible outside the app stores.

That’s why Appeak is building a new layer for AI discoverability. We help apps establish searchable web entities, generate LLM-optimized content, build topical authority, and improve visibility across AI-driven experiences.

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Our mission

Make world-class app growth accessible, scalable, and affordable for every app publisher.

Whether you’re an indie developer, a startup, a gaming studio, or an enterprise app portfolio, Appeak gives you the execution layer to grow faster without growing your team.

Because app discovery shouldn’t depend on how many people you can hire. It should depend on how fast you can execute.

Logos and company names are trademarks of their respective owners and are used for identification purposes only. Past experience does not imply endorsement or affiliation.